50+ Marketing Needs A (Serious) Rebrand

Very few brands actually are talking to baby boomers as anything other than “senior citizens.” Boomers are not aging like their parents before them.

Blurred Lines: Marketing and Public Relations

In my view, there never has been a hard line between PR and advertising. It’s more like a continuum with true paid media (the traditional :30 TV spot still resonates for many audiences) on one [...]