In my view, there never has been a hard line between PR and advertising. Itâ€™s more like a continuum with true paid media (the traditional :30 TV spot still resonates for many audiences) on one end of the spectrum and
For many businesses, Instagram takes a backseat to other social media channels. With Twitter, Facebook and LinkedIn, we often find that we donâ€™t need yet another platform for sharing content. Besides, many believe Instagram is just for the kids and
You may be familiar with â€śinformation design.â€ť It is about designing how information is consumed. Architecting the information. Producing clarity out of the complex.
As a visual communicator, I strive to produce clarity out of the complex messaging. One of my
Crafting intriguing subject lines?
Posting blogs that drive readers all the way through the story?
Constructing CTAs that customers canâ€™t help but clicking?
When it comes to creating compelling content that moves our audience to act, we all know there are tricks to
Do you sometimes feel like youâ€™re â€śbuilding a hybrid car while speeding down a highway,â€ť as Jeffrey K. Rohrs, CMO at Yext, puts it? Striving to integrate the traditional with the â€śnewâ€ť while serving the immediate and long-term needs of
Lately, SubwayÂ® has been making national headlines, but these arenâ€™t the kind of headlines a brand wants. Here are some of the unfortunate headlines:
CNN â€“ â€śSubwayâ€™s Jared Fogle, from inspiration to suspicionâ€ť
Fox News â€“ â€śFrom pitchman to prison: Jared Fogle
Next year will mark the 25th anniversary of the first Web page. Since Tim Berners-Lee invented the World Wide Web, the evolution of web design has been a remarkable one. Sites have evolved from business-centric to user-centric and from visual
Chicks for Charity isnâ€™t your typical charity. There arenâ€™t meetings, committees, membership dues or boards and thereâ€™s no 501(c)(3) designation. However, over the past ten years the Toledo-based organization, made up of about 1,900 women and young girls who believe
The last few years have seen the influx of social media into just about every aspect of our lives. There are social options for nearly all interests affording ways to connect with people from all walks of life regardless of
Lately, I have been reading numerous articles about brand journalism and content marketing. I read so many articles on the topic mainly because of the differing viewpoints I discovered. One article posted on Contently asserted thereâ€™s no such