HOLLAND, OH, April 13, 2016 â€“ R/P Marketing Public Relations welcomes Stephanie Johnston as part of the agencyâ€™s leadership team. Johnston will serve as President and is an equity partner in the agency. R/P is a 26-person, full-service agency headquartered
Typically, when an athlete fails a drug test, we are conditioned to expect an angry denial followed by a litany of excuses detailing how there is no way the test could be accurate.
We have seen this strategy employed by Lance
After social media has turned to its next topic and Monday morning watercooler talk moves onto the upcoming day, do brands really get a boost from their Super Bowl ads?
The Super Bowl brings together a diverse audience like no other
In my view, there never has been a hard line between PR and advertising. Itâ€™s more like a continuum with true paid media (the traditional :30 TV spot still resonates for many audiences) on one end of the spectrum and
For many businesses, Instagram takes a backseat to other social media channels. With Twitter, Facebook and LinkedIn, we often find that we donâ€™t need yet another platform for sharing content. Besides, many believe Instagram is just for the kids and
You may be familiar with â€śinformation design.â€ť It is about designing how information is consumed. Architecting the information. Producing clarity out of the complex.
As a visual communicator, I strive to produce clarity out of the complex messaging. One of my
Crafting intriguing subject lines?
Posting blogs that drive readers all the way through the story?
Constructing CTAs that customers canâ€™t help but clicking?
When it comes to creating compelling content that moves our audience to act, we all know there are tricks to
Do you sometimes feel like youâ€™re â€śbuilding a hybrid car while speeding down a highway,â€ť as Jeffrey K. Rohrs, CMO at Yext, puts it? Striving to integrate the traditional with the â€śnewâ€ť while serving the immediate and long-term needs of
Lately, SubwayÂ® has been making national headlines, but these arenâ€™t the kind of headlines a brand wants. Here are some of the unfortunate headlines:
CNN â€“ â€śSubwayâ€™s Jared Fogle, from inspiration to suspicionâ€ť
Fox News â€“ â€śFrom pitchman to prison: Jared Fogle
Next year will mark the 25th anniversary of the first Web page. Since Tim Berners-Lee invented the World Wide Web, the evolution of web design has been a remarkable one. Sites have evolved from business-centric to user-centric and from visual