Today, the most common way for public relations practitioners to pitch is through the use of email. With media members receiving hundreds of emails each day, how do you break through the noise to pitch your story? Increase your chances…
When determining what value a Wikipedia presence could hold for an organization, it helps to first determine the goals and rationale behind the pursuit of a listing. There are a great number of reasons â€¦ from vanity appeasement to credibility building â€¦ that drive the idea of being on Wikipedia. Before acting, R/P recommends…
U. S. Steel, the Smithsonian Institution, The Vinyl Institute and Libbey Foodservice among Northwest Ohio Firmâ€™s Clients
HOLLAND, Ohio, Oct. 10, 2013 â€“ R/P Marketing Public Relations, a full-service firm specializing in healthcare, business-to-business, arts/entertainment and associations, will celebrate its 20th
Not surprisingly as a marketing company, there has been post-Super-Bowl chatter around our office. But being the strategists we are, many of our conversations swirl around â€śwhat were the advertisers thinkingâ€ť and â€śdid they work?â€ť
People remember the extra little touches.
How do you get noticed when the politicians, Butterball and Santa are front and center? Everyone is advertising just about anywhere. As marketers, itâ€™s tough to stand out in the crowd and be remembered.
I have never been a CEO, COO, CFO, CMO, CIO or other â€śofficialâ€ť member of an executive leadership team. My title didnâ€™t begin with â€śchief.â€ť However, working side-by-side with the executive team was essential to my role as a member of the marketing and communications department of a large health system in northern Ohio.
While it sounds clichĂ©, the experience you earn outside of the classroom is often more valuable than the material you learn inside.
Not to diss the value of my academic endeavors back at Syracuse University, but my experience at R/P has been chock-full of lessons that will undoubtedly contribute to carving my career in the public relations field.
Through effective strategies for interacting with your local media, you can position your organization as the go-to authority and expert for information and resources related to your field. Interviews with the media can be nerve-racking, but they donâ€™t need to be, especially if you remember the three Câ€™s â€“ credibility, control and consistency. Letâ€™s take a closer look at each of these points to help make your next media interview a success.
Design is not limited to one aspect of a brand, such as a logo. Innovators, such as the late Steve Jobs, realized just how expansive design could be.
â€śThe way weâ€™re running the company, the product design, the advertising, it all comes down to this:
Letâ€™s make it simple. Really simple.â€ť
In other words, the goal of Appleâ€™s design sense is to reinforce the essence of its brand: to be user-friendly. Inviting. Intuitive. Uncomplicated.
Our last social media blog talked about sorting through the social media landscape, creating goals and understanding appropriate social media channels for your business needs. Without clear goals, objectives and strategies for using social media, you can end up spending a lot of time and not really engaging with anyone.