Design is not limited to one aspect of a brand, such as a logo. Innovators, such as the late Steve Jobs, realized just how expansive design could be.
â€śThe way weâ€™re running the company, the product design, the advertising, it all comes down to this:
Letâ€™s make it simple. Really simple.â€ť
In other words, the goal of Appleâ€™s design sense is to reinforce the essence of its brand: to be user-friendly. Inviting. Intuitive. Uncomplicated.