Google+, LinkedIn, Facebook Timeline, Twitter, Pinterest â€¦ as the amount of social media tools increases itâ€™s easy to feel as if your organization is missing out. While social media offers new and powerful opportunities for content distribution, engaging in conversations and increasing your online presence, you should be thinking about the impact it can have on your business. And that means developing a plan for using social media. But what does that entail?
You: Mirror, mirror, on the wall, is my brand the fairest of them all?
Mirror: Where once your brand was focused and clear, times have changed and youâ€™ve reason to fear.
Ok, weâ€™re not literally talking about a magic mirror, but we are talking about the power of knowledge. Of understanding a changing competitive landscape. Of hearing the truth, and taking action. (Maybe this does sound like Snow White. Only weâ€™re not advocating hunting down your competitors and, well, you know the story.)
Creating and conducting a survey can be an effective, cost-efficient method of garnering feedback to help drive strategy, regardless of whether you are targeting employees, professionals within the industry or your customers in the community. But too often a poorly designed survey fails to deliver the eye-opening statistics you envisioned. Here are four tips to help make sure you are accessing the information you really want and gaining value from the insights.
Trade shows can be a strong tactic in your marketing toolkit â€“ a way to reach your target audiences, educate them and create a dialogue about industry-related issues. Trade shows provide a unique opportunity that cannot be replicated in any other type of venue.
In Jason Hellerâ€™s February 28 post titled â€śAchieving Simplicity from Complexity,â€ť he talks about the importance and necessity of transforming â€śtodayâ€™s digital complexity into digestible simplicityâ€ť to ultimately create useful insights. I couldnâ€™t agree more with his thoughts. But not only is this important in navigating the digital world, itâ€™s vital to everything we do as marketers.
If youâ€™re not on Pinterest, you may believe any or all of the following:
â€śPinterest is just for girls.â€ť
â€śPinterest is just another fad.â€ť
â€śI donâ€™t get it â€“ it must be complicated.â€ť
And if you do, youâ€™re wrong, wrong and wrong. There are a lot of rumors surrounding the mythical being that is Pinterest. I recently took it upon myself to separate the fact versus fiction about this up-and-coming social media platform.
We just launched our new site, and â€“ to be quite honest â€“ it was overdue. And, it might be overdue for your company as well. As marketers, we certainly understand the growing importance of investing time and energy into our web presence, but that doesnâ€™t make it any easier to move a new web initiative forward. What did make it easier was asking four simple questions. By answering these questions, it became apparent to us that it was time to commit to that elusive next-gen site. We encourage you to answer these questions in regards to your current site. Let us know how you fare.
A conversation in my living room after the Super Bowl:
My wife: â€śSo which ads did you like the best?â€ť
Me: â€śUm â€¦ (finding it surprisingly difficult to recall one that stood out). The one with the dog burying the cat collar was pretty good. I think it was Doritos?â€ť
My wife: â€śYeah, and the one with the kid trying to get to a bathroom was cute.â€ť
Me: â€śOh, yeah. Who was that for?â€ť
My wife: â€śUm â€¦ no idea.â€ť
Me: â€śWow. Millions of dollars well-spent there.â€ť
R/P Marketing Public Relations has been honored with a bronze award in the book/manual/catalog category for Designing Style: A Guide to Designing with Todayâ€™s Vinyl Siding in Association TRENDSâ€™ 2011 All-Media Contest. Designing Style, a web-based, interactive PDF developed for
As more and more organizations embrace the idea of social media, itâ€™s important to remember what social media really means and how it can work for your organization. Social media is more than just creating a Facebook page or developing