We just launched our new site, and â€“ to be quite honest â€“ it was overdue. And, it might be overdue for your company as well. As marketers, we certainly understand the growing importance of investing time and energy into our web presence, but that doesnâ€™t make it any easier to move a new web initiative forward. What did make it easier was asking four simple questions. By answering these questions, it became apparent to us that it was time to commit to that elusive next-gen site. We encourage you to answer these questions in regards to your current site. Let us know how you fare.
A conversation in my living room after the Super Bowl:
My wife: â€śSo which ads did you like the best?â€ť
Me: â€śUm â€¦ (finding it surprisingly difficult to recall one that stood out). The one with the dog burying the cat collar was pretty good. I think it was Doritos?â€ť
My wife: â€śYeah, and the one with the kid trying to get to a bathroom was cute.â€ť
Me: â€śOh, yeah. Who was that for?â€ť
My wife: â€śUm â€¦ no idea.â€ť
Me: â€śWow. Millions of dollars well-spent there.â€ť
R/P Marketing Public Relations has been honored with a bronze award in the book/manual/catalog category for Designing Style: A Guide to Designing with Todayâ€™s Vinyl Siding in Association TRENDSâ€™ 2011 All-Media Contest. Designing Style, a web-based, interactive PDF developed for
As more and more organizations embrace the idea of social media, itâ€™s important to remember what social media really means and how it can work for your organization. Social media is more than just creating a Facebook page or developing
R/P Marketing Public Relations is starting the first quarter of 2012 with exciting changes, including adding marketing talent to its leadership team, announcing several promotions and implementing a fresh perspective to its comprehensive client service emphasis.
At the start of 2012,
At our firm, we have a core belief that while we each have individual strengths that should be cultivated and celebrated, when it comes to the business of serving our clients, we are always better together. This means collaborating, sharing
Congratulations to our exceptional leader, Martha Vetter, for being named a finalist for a Stevie Award for Women in Business in the Lifetime Achievement category! The Stevie Awards were created to honor and generate public recognition of the achievements and
Agency experience is a must have for every beginning PR practitioner. After being at R/P only a short time, I have come to the conclusion that agency experience is an important component to understanding a variety of aspects of PR.
R/P team members Jackie Zureich, Kelley Yoder and Laura Waltz successfully lend PR support to Chicks for Charity and its philanthropy, the International Boxing Club. Just recently, Jackie crafted a great story for the local media, connecting the dots between
Today we made a difference, but didnâ€™t make a dime. The beauty of our business is not that we â€śareâ€ť the solution, but that we can â€śfindâ€ť the solution. As PR professionals, we communicate messages to those who are best