After social media has turned to its next topic and Monday morning watercooler talk moves onto the upcoming day, do brands really get a boost from their Super Bowl ads?
The Super Bowl brings together a diverse audience like no other
1993 was a big year for communications. [Spoiler alert: a certain marketing public relations firm happened to be born that year.] Twenty years later, these innovations are still influencing the communications field in big ways…
Not surprisingly as a marketing company, there has been post-Super-Bowl chatter around our office. But being the strategists we are, many of our conversations swirl around â€śwhat were the advertisers thinkingâ€ť and â€śdid they work?â€ť
People remember the extra little touches.
How do you get noticed when the politicians, Butterball and Santa are front and center? Everyone is advertising just about anywhere. As marketers, itâ€™s tough to stand out in the crowd and be remembered.
While it sounds clichĂ©, the experience you earn outside of the classroom is often more valuable than the material you learn inside.
Not to diss the value of my academic endeavors back at Syracuse University, but my experience at R/P has been chock-full of lessons that will undoubtedly contribute to carving my career in the public relations field.
A conversation in my living room after the Super Bowl:
My wife: â€śSo which ads did you like the best?â€ť
Me: â€śUm â€¦ (finding it surprisingly difficult to recall one that stood out). The one with the dog burying the cat collar was pretty good. I think it was Doritos?â€ť
My wife: â€śYeah, and the one with the kid trying to get to a bathroom was cute.â€ť
Me: â€śOh, yeah. Who was that for?â€ť
My wife: â€śUm â€¦ no idea.â€ť
Me: â€śWow. Millions of dollars well-spent there.â€ť