Brand Journalism and Content Marketing … Same or Different?

Lately, I have been reading numerous articles about brand journalism and content marketing. I read so many articles on the topic mainly because of the differing viewpoints I discovered. One [...]

What’s in a Name?

This great article – “The Weird Science of Naming New Products” – in a recent edition of New York Times Magazine struck a chord with me. It provides good insights into how the process of coming [...]

Should I Wiki? Answer these questions first

Brian TippingWhen determining what value a [...]

A super impact?

Dan_staticNot surprisingly [...]

Zhushing, Tzotchkes and a Little S’um, S’um