Is Marketing Hurting Your Sales Efforts?

Marketing that centers on your company shows you don’t understand your target customer. When your customer doesn’t think you get them, you don't get

Avoiding Death by PowerPoint

Love it or hate it, as professional communicators, many of us regularly use PowerPoint as a resource and presentation tool in the workplace. PowerPoint is a great program, not only for presenters [...]

Capturing Audience Engagement through Live Stream Videos

Have you been watching April, the pregnant giraffe from New York? If you’re like me and millions of others around the world, the answer is yes. Wouldn’t it be great to get this kind of attention [...]

How Far Web Design Has Come

Next year will mark the 25th anniversary of the first Web page. Since Tim Berners-Lee invented the World Wide Web, the evolution of web design has been a remarkable one. Sites have evolved from [...]

5 Great Reasons to Implement a Content Management System

Content management systems (CMS) range in cost from free to tens of thousands of dollars. They boast feature sets from minimal blogging platforms to enterprise e-commerce solutions. Let’s take a [...]