As we all know, either from the hit musical Hamilton or from the old â€śGot Milk?â€ť commercial, Alexander Hamilton and Aaron Burr had a bitter rivalry that ended with a duel. These two couldnâ€™t agree on anything, least of all
Typically, when an athlete fails a drug test, we are conditioned to expect an angry denial followed by a litany of excuses detailing how there is no way the test could be accurate.
We have seen this strategy employed by Lance
In my view, there never has been a hard line between PR and advertising. Itâ€™s more like a continuum with true paid media (the traditional :30 TV spot still resonates for many audiences) on one end of the spectrum and
Crafting intriguing subject lines?
Posting blogs that drive readers all the way through the story?
Constructing CTAs that customers canâ€™t help but clicking?
When it comes to creating compelling content that moves our audience to act, we all know there are tricks to
Do you sometimes feel like youâ€™re â€śbuilding a hybrid car while speeding down a highway,â€ť as Jeffrey K. Rohrs, CMO at Yext, puts it? Striving to integrate the traditional with the â€śnewâ€ť while serving the immediate and long-term needs of
Lately, SubwayÂ® has been making national headlines, but these arenâ€™t the kind of headlines a brand wants. Here are some of the unfortunate headlines:
CNN â€“ â€śSubwayâ€™s Jared Fogle, from inspiration to suspicionâ€ť
Fox News â€“ â€śFrom pitchman to prison: Jared Fogle
Lately, I have been reading numerous articles about brand journalism and content marketing. I read so many articles on the topic mainly because of the differing viewpoints I discovered. One article posted on Contently asserted thereâ€™s no such
1993 was a big year for communications. [Spoiler alert: a certain marketing public relations firm happened to be born that year.] Twenty years later, these innovations are still influencing the communications field in big ways…
What I love most about PR is that it fundamentally is about fostering relationships between a company or organization and its key audiences, including its customers, employees, media and community at large…
Today, the most common way for public relations practitioners to pitch is through the use of email. With media members receiving hundreds of emails each day, how do you break through the noise to pitch your story? Increase your chances…