Typically, when an athlete fails a drug test, we are conditioned to expect an angry denial followed by a litany of excuses detailing how there is no way the test could be accurate.
We have seen this strategy employed by Lance
Crafting intriguing subject lines?
Posting blogs that drive readers all the way through the story?
Constructing CTAs that customers canâ€™t help but clicking?
When it comes to creating compelling content that moves our audience to act, we all know there are tricks to
Do you sometimes feel like youâ€™re â€śbuilding a hybrid car while speeding down a highway,â€ť as Jeffrey K. Rohrs, CMO at Yext, puts it? Striving to integrate the traditional with the â€śnewâ€ť while serving the immediate and long-term needs of
Lately, SubwayÂ® has been making national headlines, but these arenâ€™t the kind of headlines a brand wants. Here are some of the unfortunate headlines:
CNN â€“ â€śSubwayâ€™s Jared Fogle, from inspiration to suspicionâ€ť
Fox News â€“ â€śFrom pitchman to prison: Jared Fogle
1993 was a big year for communications. [Spoiler alert: a certain marketing public relations firm happened to be born that year.] Twenty years later, these innovations are still influencing the communications field in big ways…
U. S. Steel, the Smithsonian Institution, The Vinyl Institute and Libbey Foodservice among Northwest Ohio Firmâ€™s Clients
HOLLAND, Ohio, Oct. 10, 2013 â€“ R/P Marketing Public Relations, a full-service firm specializing in healthcare, business-to-business, arts/entertainment and associations, will celebrate its 20th