Is Marketing Hurting Your Sales Efforts?

Marketing that centers on your company shows you don’t understand your target customer. When your customer doesn’t think you get them, you don't get

Where Are the Social Media Innovations for Boomers?

Snapchat has been embraced particularly by Millennials and younger generations. This blog space is regularly pointing out the discrepancy between the [..]

Avoiding Death by PowerPoint

Love it or hate it, as professional communicators, many of us regularly use PowerPoint as a resource and presentation tool in the workplace. PowerPoint is a great program, not only for presenters [...]

Capturing Audience Engagement through Live Stream Videos

Have you been watching April, the pregnant giraffe from New York? If you’re like me and millions of others around the world, the answer is yes. Wouldn’t it be great to get this kind of attention [...]

Building Business with Instagram

For many businesses, Instagram takes a backseat to other social media channels. With Twitter, Facebook and LinkedIn, we often find that we don’t need yet another platform for sharing content. [...]

5 Great Reasons to Implement a Content Management System

Content management systems (CMS) range in cost from free to tens of thousands of dollars. They boast feature sets from minimal blogging platforms to enterprise e-commerce solutions. Let’s take a [...]