On the day Iâ€™m writing this blog post, the two main creators of the Snapchat app are reportedly now worth $5.5 billion EACH as their companyâ€™s stock soared at its initial public offering.
If youâ€™re not familiar with Snapchat, itâ€™s an app whose fundamental functionality is to make each post self-delete after 24 hours. Snapchat has been embraced particularly by Millennials and younger generations.
This blog space is regularly pointing out the discrepancy between the volume of products and services targeted to Millennials and the volume of disposable income held by Boomers.
Like Facebook, Snapchat was developed by college students focusing on the interests of people around their own age. In the case of Facebook, however, its functionality has been embraced by a much older demographic. As a matter of fact, a 2016 study showed that the fastest-growing demographic of Facebook users in the United States is age 65 and over â€“ part of the Boomer generation. Facebook provides a perfect platform for â€śold friendsâ€ť to reconnect, share pictures of the grandkids and feature the fun times theyâ€™re having spending their kidsâ€™ inheritance.
I should know. Iâ€™m pushing 60 and am a regular Facebook user. Weâ€™ve hijacked a social media platform originally developed for people one-third our age. So why doesnâ€™t someone start developing social media platforms with us as the intended target market?
Personally, I donâ€™t see Snapchat catching on so well with my generation. After all, itâ€™s designed to make people forget posts by making the content go away in short order. I need all the help I can get to remember stuff.
So I propose Napchat. A platform that reposts or reminds me of my posts every 24 hours until I choose to make them stop. That way, Iâ€™ll be prompted to remember things even after I wake up from my naps.
Imagine the possibility of advertising algorithms. If I post about a particular event, the repost could include an ad for Groupon offering savings on future similar activities. If I post about a new ailment, the repost could offer coupons for a local drugstore.
Any developers out there want to join me in divining my lucrative demographic with Napchat? You donâ€™t have to answer me now. But sleep on it and remind me later.