Ball Park Brands is the maker of the famous ‚Äúplump when you cook ‚Äėem‚ÄĚ Ball Park Franks ‚Äď one of the country‚Äôs top-selling hot dog brands. They wanted to establish an emotional connection between the brand and kids and families in urban communities.
Following a great deal of research, we developed a community relations program called ‚ÄúThe Great American Clean-Up.‚ÄĚ Ball Park worked with the Points of Light Foundation and local volunteer centers to identify rundown youth baseball fields in Major League inner cities and give them an ‚Äúextreme makeover.‚ÄĚ
Over the course of three years, numerous ball fields were renovated with the help of neighborhood kids and home team professional athletes. The program started at a grass roots level and rose to national prominence with coverage in USA Today and a feature story on ESPN.