Ball Park Franks

Promoting Corporate Citizenship

THE CHALLENGE

Ball Park Brands is the maker of the famous “plump when you cook ‘em” Ball Park Franks – one of the country’s top-selling hot dog brands. They wanted to establish an emotional connection between the brand and kids and families in urban communities.

R/P’S RESPONSE

Following a great deal of research, we developed a community relations program called “The Great American Clean-Up.” Ball Park worked with the Points of Light Foundation and local volunteer centers to identify rundown youth baseball fields in Major League inner cities and give them an “extreme makeover.”

THE RESULTS

Over the course of three years, numerous ball fields were renovated with the help of neighborhood kids and home team professional athletes. The program started at a grass roots level and rose to national prominence with coverage in USA Today and a feature story on ESPN.


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