A long-time leader in embracing corporate-wide diversity, Borders Books & Music asked R/P to create literature and other support materials to articulate the companyâ€™s viewpoint and commitment.
R/P developed a memorable analogy using beads â€“ each unique and beautiful â€“ to symbolize the differences among people. The symbolism acknowledged that when you put different beads together in various combinations, the results create beauty in different ways â€“ all captured in the programâ€™s theme: â€śOne by One; The power of individuals, multiplied.â€ť
â€śThe bead became a popular and powerful symbol of diversity at Borders. R/P provided a big idea that helped make an abstract issue both tangible and beautiful.â€ť
‐ Ann Binkley, senior manager for Borders Books & Music