Crestline Windows

Windows of Distinction

THE CHALLENGE

Crestline Windows & Patio Doors is a division of the $2 billion Nortek family of building products companies. They are the nation’s fifth largest manufacturer of wood and vinyl windows and patio doors, with national distribution through dealers and home centers. Crestline wanted to revitalize its entire line of sales literature to more effectively distinguish the difference between its wood and vinyl windows for consumers – also while highlighting unique product features and technical data for builders and dealers.

R/P’S RESPONSE

We developed a literature program that not only differentiated but also helped promote Crestline’s “Good, Better, Best, Premium” product offering. The literature combined fresh, new photography with engineering specifications that served the consumer and trade audiences. The same visual themes and components also became part of training tools for dealers and were the focal point of the corporate trade show booths.

THE RESULTS

“I’m really proud of what Crestline and R/P have accomplished. This literature series made it easier for our sales force and the builders to highlight the features and benefits of all Crestline products. This is the finest, most comprehensive literature in the industry today. It has meat and it sizzles!”

– Hans J. Vetter, executive vice president & general manager
for Crestline Windows


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