Exterior Portfolio by Crane

Dreaming Big. And Delivering!

THE CHALLENGE

Exterior Portfolio® by Crane is an industry-leading building products manufacturer. Beyond introducing the first insulated siding products, the company has been at the forefront of helping consumers visualize how their home would look with different combinations of complementary exterior products. R/P saw an opportunity to promote and drive traffic to their innovative Dream Designer online visualization tool.

R/P’S RESPONSE

To get more people interacting with Dream Designer® online, R/P proposed a multi-pronged approach, including public relations (social media and media relations), online contextual ads on key consumer sites and email marketing. Featuring an underlying theme of “What could your home look like?” a series of online ads, complemented by Google AdWords and Facebook advertising, provided enticing invitations to click through to the Dream Designer online tool.

THE RESULTS

In just the first two weeks after launching the campaign, pageviews and unique pageviews for Dream Designer were both up more than 350 percent.


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