Smithsonian Institution

Innovating an Image

THE CHALLENGE

The mission of the Smithsonian’s Lemelson Center, located in the National Museum of American History in Washington, D.C., is to document, interpret and disseminate information about invention and innovation. They wanted to reinvent their divergent communication tools into a readily identifiable design family.

R/P’S RESPONSE

R/P helped corral their sprawling collateral into a coordinated ensemble. We put a new twist on the iconic image of a light bulb and incorporated a whole new color palette. Brochures to press kits to fundraising packets, the design consistently articulated the Lemelson Center’s innovative spirit while honoring its historic foundations.


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