Smithsonian Institution

Sparking Interest


The mission of the Smithsonian’s Lemelson Center, located in the National Museum of American History in Washington, D.C., is to document, interpret and disseminate information about invention and innovation. They asked R/P to help them brand and design their “Spark!Lab,” a hands-on learning space within the Museum.


Knowing the area had to attract children from ages 5 to 12, we developed a unique mascot – “Sparky” – that was featured throughout the space (that even included a photo opportunity for visitors!). Vibrant, experiment-themed graphics were incorporated into the interior design, providing an ideal blend of playfulness with more than a hint of science.

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