Mercy Health Partners

Keeping a Promise


Mercy is a healthcare system that includes seven acute care hospitals in northwest Ohio. Two of their hospitals became the region’s first to introduce a “30 Minute ER Promise” – guaranteeing patients will see an ER doctor within 30 minutes of their arrival. They needed R/P to spread the word.


Our fully integrated campaign used exaggerated humor to show how a visit to the ER shouldn’t make you feel like you’re waiting for a pound of lunchmeat or for your flight to take off at the airport. The advertising included television, newspaper, billboards, even bus signage and cinema slides. R/P also led a substantial PR effort that achieved coverage on every local television station plus a national segment on ABC’s Good Morning America.


ER visits increased significantly at both partner hospitals, far surpassing initial goals.

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