Mercy is a healthcare system that includes seven acute care hospitals in northwest Ohio. Two of their hospitals became the regionâ€™s first to introduce a â€ś30 Minute ER Promiseâ€ť â€“ guaranteeing patients will see an ER doctor within 30 minutes of their arrival. They needed R/P to spread the word.
Our fully integrated campaign used exaggerated humor to show how a visit to the ER shouldnâ€™t make you feel like youâ€™re waiting for a pound of lunchmeat or for your flight to take off at the airport. The advertising included television, newspaper, billboards, even bus signage and cinema slides. R/P also led a substantial PR effort that achieved coverage on every local television station plus a national segment on ABCâ€™s Good Morning America.
ER visits increased significantly at both partner hospitals, far surpassing initial goals.