Tendura Flooring

Making a Material Difference

THE CHALLENGE

Tendura manufactured traditional-looking porch flooring using alternative, renewable resources. Their signature product, TenduraPlank, was an industry first – combining the warm look of wood with a durable composite material.

As a fledgling company launching a brand new product, Tendura needed to stretch their promotional budget. They asked R/P to develop and implement a public relations plan to familiarize architects and the building materials industry with TenduraPlank.

R/P’S RESPONSE

Leveraging the credibility that R/P has established with editors of both trade and consumer publications, the Tendura name began appearing in multiple product releases and feature stories. In total, the return on investment for the public relations effort equated to $4.50 of media value for every dollar spent. The increased exposure helped spur strong product sales and exceed expectations.

THE RESULTS

“R/P’s public relations expertise has been a tremendous help in getting the word out about TenduraPlank in a cost-effective manner. We knew we had a great product. Thanks to the exposure they’re generating for us, now our customers do, too.”

– Erin Hendricks, director of marketing for Tendura


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