Henry Ford Museum & Greenfield Village

Getting Everyone on the Same Page

THE CHALLENGE

The Henry Ford Museum & Greenfield Village showcases our country’s traditions of innovation and also looks to the future of invention. The Museum features a disparate staff of experts from numerous fields. R/P was asked to get everyone speaking the same language when talking to the media.

R/P’S RESPONSE

We held a series of intensive media training seminars, teaching the Museum staff how to (and how not to) answer questions from reporters. Our tested technique turns every question into an opportunity to discuss the Museum, all with a unified voice.

THE RESULTS

“There’s a story behind every piece in our collection, and thanks to R/P, our staff felt comfortable sharing those stories with the media. Everyone at The Henry Ford went through media training so reporters could talk directly to the expert.”

– Wendy Metros, director of public relations
for The Henry Ford Museum & Greenfield Village


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