Marketing Public Relations

Where does advertising end and public relations begin? Is social media a function of PR or marketing? In this confusing, chaotic and dynamic era of communications in the digital age, marketing public relations is mandatory.
Everything must work together. Seamlessly. It’s how R/P Marketing Public Relations has been doing it from day one.

STRATEGIC INSIGHT – We know the secret to your success. As in, we know where to find it. We study your organization. Your markets. Your customers. Your competitors. Our research sets the table for your success.
  • audience and competitive analysis
  • strategic planning
  • primary and secondary research
  • focus groups
  • quantitative studies
  • opportunity maps™
  • marketing communications plans
  • branding and positioning
  • campaign metrics
PUBLIC RELATIONS – We always have understood that news releases and editor tours are just a beginning. In an industry changing almost daily, the R/P PR team continues to build on a Silver Anvil-winning legacy of superior brand promotion and stewardship.
  • strategic messaging
  • internal communications
  • media relations
  • special events
  • social media
  • crisis management/communications
  • media training
  • community relations
  • guerilla marketing
INTERACTIVE – Your audiences are ready to interact with you. On their terms. Are you meeting them where they are? From blogs to search, Facebook to YouTube, our interactive solutions are grounded in research, aligned with brand objectives and built to deliver measurable results.
  • conversation monitoring
  • CRM integration
  • email marketing
  • websites
  • microsites
    • widgets
    • podcasts
    • banner ads
    • profile/page creation
    • customized branded pages on social media networks
CREATIVE DEVELOPMENT – Our strategic insights inform who you should talk to, even what you should say. Now you just need to get noticed in the noisiest, most fragmented communications landscape ever. Good thing we’re smart and creative. See our ideas …
  • market identity
  • brand development
  • tv and radio commercials
  • long-format videos
  • print
  • out-of-home
  • direct mail
  • interactive
  • collateral
  • point of sale
MEDIA APPROACH – Does anyone read the newspaper or watch TV anymore? Of course they do. But getting to the right people (a.k.a. your target audience) through paid media takes greater skill and savvy than ever.
  • broadcast and cable TV
  • radio
  • out-of-home
  • print
  • digital
  • demographic targeting
  • behavior-based targeting
  • geo targeting
  • contextual targeting
  • channel targeting
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